Logo design is especially important for brand image. A logo represents the company's overall image and will be presented to customers in a variety of ways, through company products, official websites, social media pages, etc. An excellent logo design is often the first step to build brand image, which can leave a profound first impression to your clients.
How can professional logo designers help in designing a logo?
An outstanding logo design requires not only the understanding of the brand, but also the operations of a combination of a creative art and image processing. A good logo designer will be able to encapsulate the company's brand image into a unique logo leveraging on their creativity, experience and knowledge of using image processing tools.
What needs to be considered when designing a logo?
As the logo represents the company's overall brand, the design should be in line with the market positioning of the company. It has to be able to communicate the brand direction and information to the clients. The logo also has to be unique and easy to identify. Think of the technological companies Apple and Google, luxury brands LV and GUCCI, sportswear companies such as Nike and Adidas - their logos contain elements making them unique, clear and easy to identify.
What format should the logo file be?
Logos are generally designed and produced using image processing software such as Photoshop or Adobe Illustrator (AI). These file formats can be exported or archived in a variety of formats, such as JPEG, PNG, AI, etc. PNG. Each file format may have differing properties. For example, PNG is a format with a transparent background that can be applied to other designs and promotional materials. In addition, the client can request the designer to obtain the raw/editable file format for future adjustments and modifications.
What can I do next after I have a satisfactory logo?
After having the design of your logo, you can start designing your business cards, flyers, product packaging, or updating your website. If you need services such as a graphic design or website design, you can also find professionals who can help you on Workeroom. They will try their best to put your ideas into practice!