Product & Packaging

Product packaging is very important, and people have come to consensus regarding this subject. The primary goal of product and packaging design is to attract clients. A creative design of products and packaging are more attractive and can generate more quality leads. With the constant change of the consumption trend, the demand of good product and packaging design is expected to increase over time.

  • What is a good product design?

    A user-centric product design is considered a popular idea in design. When designing a product, the designer should do so based on the needs of his clients, rather than forcing them to change their habits to suit the designer's ideas.

  • What is packaging design?

    Packaging design is a combination of vision and practicality. A practical packaging design needs to have the function of protecting and presenting the product. In addition to attracting customers, it is also an essential way to establish the image of the brand, and to convey its concept. A nice packaging design not only fosters the interaction between the products and the consumers, it also allows the consumers to have a stronger image of the brand, and a better linkage with it.

  • What is a good packaging design?

    The general criteria of a good packaging design include functionality and whether it’s interesting, aesthetic, scientific, commercial, environmental and so on. On one hand, a packaging design should take into account the economic appeal of the brand, while on the other hand, it ought to provide consumers with a high-quality visual experience.

  • What are the software used in packaging design?

    For most of the packaging designs, the final output method is printing. Below are three commonly used software in packaging design: 1. Adobe Illustrator (AI): a drawing software that allows you to easily design a different layer and design a repeating pattern; 2. CorelDraw (CDR): a drawing software. In addition to packaging design, this software is often used in the design of logos; 3. Photoshop (PS): a bitmap graphics software, mainly used for image editing.

  • Why do you need a professional product packaging designer?

    The product packaging design process is complicated and it is necessary to strive a balance between aesthetic and availability. Aesthetic is important but packaging design is not just a graphic creation. During the process you also need to consider the packaging materials, three-dimensional design, printing, logistics as well as brand-related certification. Professional product packaging designers are familiar with the process and can help you create high quality and cost efficient design.