Copywriting refers to the use of words to advertise products, brands, businesses and ideas. The general goal is to enhance company image or increase sales. Copywriting does not mean copy or copying. The writer who is responsible for the copy is often known as a copywriter.
Why do you need a Copywriter?
As mentioned above, Copywriter is actually a text-based salesperson. It seems that everyone can do it. In fact, good Copywriters can bring you the most benefits with the most streamlined text, and this skill is not for everyone. In addition to excellent writing skills, a competent Copywriter should also have the ability to penetrate the audience, let your products or messages reach the hearts of the people, and make your get more than you pay.
What is the difference between Copywriting and Content writing?
Simply put, Copywriting uses words to promote, sell and achieve certain goals or objectives. Content writing also uses text to express ideas or information, but it has a broader scope and is mainly for conveying information. Suppose you are launching a new product and want to attract customers or direct them to purchase, in this case you need a copywriter. On the other hand, if your website needs to launch new content regularly so that visitors can know more about the company's products or information, then you have to hire a content writer instead.
How is the Copywriter generally charged?
Depending on the nature of the Copy, it is generally quoted according to the number of words or by project. Most of the former applies to one-time writing, while the latter may include other work, such as multiple tests or modifications.
What should I pay attention to when I hire Copywriter?
You can refer to the past works of the copywriter to see if the category, style, etc. are suitable. In addition, a professional Copywriter will be willing to know about your product or business, and be close to your brand voice.
What is a good copywriter?
The purpose of copywriting is to deliver messages to target audience that trigger actions or mindset changes. A good copywriter clearly identify the target audience and write content that make them feel related and arouse curiosity. A good copywriter will understand the brand story, products and review any prior marketing materials to determine the copywriting style, content and skills etc.