Proofreading will involve checking a document or article for spelling, grammatical and typo errors. It should be performed as a very last step prior to having a finalised piece. It does NOT include checking and revising the structure, style and tone of the content.
Why do I need a proofreader?
You will often find this problem: when you write something you know what you want to see and this sometimes can cause errors and typos even after a self-review. It is important to have a third party review especially someone who is not close to the content and who is also a professional at proofreading. For a business, proofreading may be especially important because getting your content wrong may be very costly in terms of your brand’s reputation and professionalism, which can ultimately lose you customers.
When is it common to look for a proofreader?
Proofreading will be helpful whether the purpose of your written content is for website content, marketing, business presentation, media article, press release, legal documents or product brochures. It is often also important in translations of materials, in particular when machine translation is used where the system does not always capture the nuances of the local language. A professional proofreader can help eliminate typos and errors that could shift the entire meaning of your content and misled your audience.
What do I look for in a good proofreader?
There are several features of a good proofreader: - Evidence of language skills (e.g. degree in the language) - Evidence of writing and proofreading competencies (e.g. editing and proofreading certifications or experience in content writing) - Familiarity with the most popular style guides versions (e.g. AMA, AP, APA, MLS, CMS or Bluebook)